Donuts has signed up an impressive anchor tenant for its upcoming .movie gTLD in the form of The Hunger Games series of movies.
thehungergames.movie is one of just a handful of domains in .movie, which is currently pre-sunrise, indicating that it’s a deal Donuts has negotiated directly with the film distributors.
The Hunger Games is a series of inexplicably successful science fiction adventure films, starring Jennifer Lawrence, popular with teenagers.
The first movie in the series fetched a whopping $691 million in box office receipts.
A trailer for the fourth and final movie in the series was released today, and it’s the first to carry a .movie domain.
You’ll notice that the Facebook and Twitter addresses and suggested hashtags take precedence over the domain, but that’s understandable given the target demographic.
For Donuts, it’s just about the best anchor tenant it could have hoped for — a mass-market popcorn movie aimed directly at the people who will be buying their own domains in a few years.
People in the movie business will no doubt notice also, which in the short term could be more important. Sunrise starts next week.
Here’s the trailer.
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